Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (2023)

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (1)

Since then, we've seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter.

Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms.

Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics.

Instagram Reels, launched in late 2020, is the platform's answer to TikTok. The similarities between the two are many — they both allow users to quickly create short-form videos and add filters, effects, and music. However, the most noticeable difference between the two is the length of videos. A Reel is capped at 60 seconds, whereas a TikTok video can reach 3 minutes.

At the moment, all three apps continue to grow. Instagram has 500 million daily users globally, closely followed by Snapchat with 306 million. Not to be outshined, TikTok hit a big milestone towards the end of 2021 — 1 billion daily users.

Despite each platform's growth, marketers in the social media realm are wondering, "Are any of these worth the hype? Or will they just become another Vine?"

It's no secret that short-form videos are dominating the social media landscape, and it doesn't appear to be slowing down. 31% of marketers currently leverage short-form video and 29% plan to leverage it for the first time in 2022. But where, exactly, do they plan to invest?

To learn more about the strength of these three apps, the HubSpot Blog surveyed 1,000+ marketers to find out where they're investing their time and money.

When asked which platforms marketers plan to increase their investment in this year, TikTok came out on top (62%), with Instagram following closely behind (54%).

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (3)

But how do these apps fair for ROI? When asked which platform resulted in the biggest ROI in 2021, 18% of marketers responded with Instagram, earning a second place spot. Meanwhile, TikTok landed in fourth place at 12%. As for Snapchat, it didn't make the top five — but you shouldn't cross it off your list just yet (more on that later).

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (4)

(Video) Youtube Won't Exist in 5 Years Here's Why? | Business Case Study

Below, I'll walk you through the ins and outs of TikTok, Reels, and Snapchat, their distinct differences, and the marketing opportunities that each app could provide you now and in the future.

Snapchat vs. TikTok: A Head-to-Head Comparison

User Base

Instagram, Snapchat, and TikTok claim to have predominantly Gen-Z and millennial audiences. In fact, a recent study found that Snapchat, Instagram, and TikTok were the platforms of choice for Gen Zer's.

According to 2019 data from Snapchat, 90% of 13 to 24-year-olds use Snapchat. Similarly, more than half of TikTok's global audience is under 34. Meanwhile, Instagram holds nearly equal sway with both Gen-Z and millennial audiences.

The three platforms also have incredibly global audiences. While Snapchat has a large number of users from India, TikTok has such a large user base in China that it has a Chinese version of its app called Douyin. As for Instagram, India and the United States hold the top spots as the countries with the highest number of Instagram users.

Platform and Features

Snapchat's format includes three main pages: a Friends page, the camera, and Discover. The Friends page shows a list of the user's friends where it allows them to open Snaps or see each user's Story. The other two pages are its camera and Snapchat Discover.

While the camera is pretty straightforward to visualize, here are screenshots of the Friends Page, Camera, and Discover:

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (5)

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Discover is specifically for brands and publishers to post Stories. While the Friends page allows you to access Stories that have been filmed or created by friends natively in the app, Stories published by brands on the Discover page are often high quality and include graphic designs, edited imagery, animation, or production quality video. Here's a detailed post about how brands are leveraging Snapchat Discover.

TikTok also has a few central pages. One is a feed that allows people to see videos from their followers or that TikTok algorithms will think a user is interested in.

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Aside from the feed, users can click on the Search page to see both a search box and highlights of all the trending topics on TikTok. The other two major pages are the app's camera and the user's profile page.

Here's where Instagram Reels is different — while TikTok and Snapchat are standalone platforms, Instagram Reels is just one feature within the app.

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (7)

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(Video) TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ

Instagram Reels has a few central pages — the camera, the feed, and the Explore page. When users record a Reel, they can share it with their friends on their private feed or, if they have a public account, make it available to the broader Instagram community through the Explore page.

Regardless, your Reels will live in a designated tab under your profile. You can also share your reel to your Story, close friends, or in a direct message.

Want to learn more about how to navigate and create posts on each app? Check out our guides on how to use Snapchat, TikTok, and Instagram Reels.

Content on Each Platform

Snapchat is primarily an app for friend-to-friend content which includes text and video-based messages that people post to their daily Stories or send specifically to friends.

However, on the Discover area of the platform, marketers can create advertisements and Story editions with videos and graphics to promote their own products or services. Here's an example of a Story from Snapchat Discover that highlights a Los Angeles-based manicurist:

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (8)

Since TikTok allows you to instantly publish public videos, the platform is great for both branded and non-branded content. Much of the content you see on TikTok is short, looping skits, mini-music videos, or vlog-styled clips.

Like Snapchat, Instagram Reels can be shared amongst friends or made public to the larger community. But in order for your Reel to go viral, you need to be picked for the Explore page. When this happens, you’ll receive a notification letting you know that your video has been selected. This can happen anywhere from immediately after posting to a few days after publishing.

Plus, with the integration of Shopping and Branded Content features, we’re seeing businesses use Reels as a tool to promote products and partner with influencers to create branded content.

Which platform is better for content marketing?

Each platform has its pros and cons for content marketers. Here's what you should keep in mind about each.


If you're aiming to target Gen-Z and on an incredibly limited budget, TikTok's app might be worth experimenting on. Because of the way the app is formatted, users can more easily find your company page, follow you, or search for your content than they can on Snapchat. You can also further optimize videos with hashtags and keywords.

However, if you're looking for website traffic, or don't have time to experiment with TikTok, you'll want to hold off for now. The platform is still highly experimental and only allows certain brands to link their videos to web content.


On Snapchat, marketers will mainly thrive on the Discover page. While partnering with Snapchat to become an official Discover publisher might be inaccessible at the moment, you can still purchase ads on the platform that similarly allow you to tell users a visual Story about your product. These ads can even get high placement within Discover feeds.

One thing to note is that Snapchat Discover-based ads are much shorter than the Stories of Discover publishers. This means that if you want to create long-form Story content to highlight a product, service, or brand, you might want to try Instagram Reels or consider TikTok experimentation.

Aside from Discover, creating an individual account has not proven to be hugely beneficial for brands because users still have to friend them to see their content. Brands also can't add links to this content like they do with ads.

However, if you're looking to create short, bite-sized content for web traffic, conversions, or high placement on a social app that's popular with Gen Z or millennials, Snapchat's ad program still might be right for you because although the Stories you're allotted are shorter, you can still flex your creative muscles to quickly promote a product.

(Video) TikTok Business Model - What Makes It So Popular

Instagram Reels

We like where Instagram Reels is going when it comes to branded content. With Branded Content Tags, influencers can disclose when they're creating branded content which increases transparency and makes it easier to create and share branded content.

Further, as Reels continue to earn its place on the app, we expect to see more video editing tools and insights.

User Behavior

Each of these apps have one primary goal: to keep users entertained on their respective platforms as long as possible. And, based on stats below, these applications do successfully keep users engaged.

Snapchat users spend an average of 26 minutes daily on the app and users create an average of 2.1 million Snaps per minute. Meanwhile, TikTok users spend an average of 52 minutes on the app daily as 90% of its user base logs in more than once a day. On average, Instagram users spend 53 minutes per day on the app — although we don't know how much of this time is spent on Reels specifically.

Although Snapchat is an app that encourages connecting with friends, more and more users are beginning to use it as a part of their shopping process. According to a 2019 Snapchat report, Snapchat users involve Snapchat in their buyer's journey 35% more than Twitter and 58% more than Facebook.

Instagram Reels is also involved in the buyer's journey. By integrating Shopping features, businesses and creators can tag products when they create a Reel, making them fully shoppable. When a viewer taps the “View Products” button, they can either buy, save, or learn more about the products.

Instagram Reels also integrates with Instagram Checkout — a feature that allows users to purchase products without leaving the app.

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] (9)

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When it comes to TikTok, there aren't many public stats related to advertising engagement just yet. However, brands have gone viral on the app, especially when creating hashtag challenges related to new product offerings. One example of this was Guess' #InMyDemin challenge. During the challenge, people posted videos of themselves in Guess' new denim clothing line. These TikTok videos then reportedly racked up a total of 3.8 million views.

As TikTok aims to gain more advertisers, you can probably expect to see more information coming soon about how users interact with advertisers.

Which user base is better for marketers?

While Gen Z is flocking to TikTok, there's a broader age group of both Gen Z and millennials on Snapchat and Instagram Reels.

Although users spend more time on TikTok and Instagram, they also use Snapchat as a utility app to connect with friends and log into it multiple times per day. This might mean that people see value in the app, other than entertainment, which is the pure mission of TikTok's platform.

Marketing Opportunities

Instagram Reels, Snapchat, and TikTok are trying to make their applications more enticing to advertisers. Here's a breakdown of each.


At this very moment, there are only two marketing options for brands on Snapchat and they're both more accessible to mid-sized or large companies than smaller businesses. The first, and seemingly most profitable, is advertising. Snapchat advertising has been seen to provide ROI related to both in-store and online store purchases.

(Video) Why Instagram Reels Is Struggling to Compete Against TikTok | Tech News Briefing Podcast | WSJ

Snapchat ads also allow you to present your ads in Snapchat's Discover, similarly to branded publishers. However, unlike Snapchat Discover publishers, you can link ads or paid mini-Stories to your website, which could be beneficial to your traffic or online conversions.

Posting Stories as a publisher on Snapchat Discover is the other option. However, to become a publisher, you need to have a specific contract with Snapchat rather than simply signing up online. You also need to create Story-styled, original content that really engages with users. Discover publishing is also meant to keep users in the app, meaning that you won't be able to place links into this type of content.

To learn more about how brands are leveraging both ads and Stories on Snapchat Discover, check out this blog post for a detailed list of examples and takeaways.


TikTok only launched in 2017, but it's already expanding its advertising options. It's become a viable option for brands willing to get creative with their digital marketing. So much so, it launched TikTok for Business in 2021, allowing marketers to create and manage ad campaigns on the platform.

That said, TikTok ads come at a premium cost compared to other platforms. Reports from AdAge in late 2019 show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the ad format and duration.

Although these costs are steep for small businesses, the good news is that there are many different ways to advertise on the platform besides its native paid advertising program.

Instagram Reels

Instagram Reels earns a gold star when it comes to marketing opportunities. Despite being criticized as a “TikTok copycat,” its rolled out numerous Shopping features that separate it from the pack.

Further, it may be more cost effective than TikTok. Creatopy, an ad design platform, published a case study comparing the performance between TikTok and Instagram Reels. It ran identical campaigns on both platforms — both had a total spend of $1,000 on each, the same video, ad copy, and landing page. They also targeted similar audiences.

The results were staggering — reach on Instagram Reels was almost double than on TikTok and impressions were almost triple. It cost them $2.60 to reach 1,000 people on Reels, compared to $5.03 on TikTok.

Of course, there are a lot of factors to consider when comparing two platforms, even when you use the same ad. It's also important to remember these apps are continuously updating their algorithms and features. This study could have very different results a few months from now.

Weighing Snapchat, TikTok, and Instagram Reels

Although Snapchat is more mature, TikTok's newness makes it a great place for side experiments — especially when targeting Gen Z. Not only is content creation free on the app, but the platform is so new that nearly everything is experimental.

If your goal is to increase conversions and work with influencers, Instagram Reels is your best bet. Instagram is the platform of choice for influencer marketing, and its shopping and branded content features enable visitors to engage and convert without leaving the app.

That said, if you're more interested in marketing to professionals or those in B2B industries, table these platforms and focus on the more traditional social media networks.

Topics: Social Media Publishing

(Video) Facebook vs Instagram, full Comparison video in 2020, Jaipur Knowledge


Is Instagram or TikTok better for marketing? ›

Instagram is better for polished content, while TikTok is better for raw, authentic content. If you want to reach a younger audience, consider TikTok. If you're looking to partner with influencers, both platforms can be effective but Instagram may give you more polished options.

What is the effectiveness of using TikTok and Instagram reels in marketing campaigns? ›

In comparison with other social media platforms, budding influencers on TikTok earned around 18% more engagement, according to statistics. While Instagram reels saw an increase in engagement rates in the app by 22%, the platform's overall engagement rate lags behind, with emerging influencers only gaining 3.86%.

Is TikTok or reels better for business? ›

Compared to Reels, TikTok records an average engagement rate that's six times bigger. Depending on the audiences they're trying to reach and their targeted marketing objectives aiming to accomplish, some brands might get a higher ROI from their TikTok marketing efforts.

Is Snapchat or Instagram better for business? ›

The content on Snapchat is raw and unfiltered. On the other hand, Instagram content is curated, polished and high res making it a better platform for businesses and influencers. Therefore, deciding a winner in the content-type parameter is difficult since both have their own preferences.

Why not to use TikTok for marketing? ›

Why? Simply put, organic marketing on TikTok is not for selling a product or service. TikTok is about providing some sort of value to viewers (usually in the form of advice or entertainment) in order to make them follow and remember you. It's a platform you should use to sell a brand rather than sell a product.

Why use TikTok over Instagram for marketing? ›

TikTok advertising costs are generally lower than Instagram. TikTok has a younger demographic, with the 13-24-year-old segments representing 69% of the app's user base. Videos audio play, so it is easier for brands to get seen when users are scrolling through content.

Does TikTok marketing have high ROI vs Instagram? ›

Instagram, you will get a much higher ROI on average for the time + money you spend marketing on TikTok vs. Instagram. It's worth me mentioning — Instagram is still an amazing marketing platform for your brand.

How effective are Instagram reels in marketing? ›

Many content creators, influencers and brands have found that they earn more views and higher engagement rates when they post Reels. As an example, one Instragram creator discovered a 2,800+ increase in followers when they posted a Reel every day for a month.

What are the key competitive advantages of TikTok over reels? ›

The advantages of TikTok outweigh that of Reels because TikTok offers numerous filters, voice effects, and templates. TikTok users often do not need to use any third-party platforms to edit their videos. Instagram Reels, however, offers a limited selection of editing tools for users to choose from at the moment.

What are the cons of Instagram reels for business? ›

Con: Business Accounts Can't Add Music

If you have a business account, you can't add music to your Reels. Only personal or Creator accounts have this feature. However, you can use original audio clips created by other users!

Is TikTok good for promoting business? ›

TikTok for small businesses is a powerful marketing tool can help them reach a wider audience and increase their conversion rate. It allows you to showcase your products and services creatively and engagingly, which can instantly attract the viewers' attention.

Why is Instagram reels better than TikTok? ›

The first and probably most critical distinguishing feature is video length. While TikTok started with 15-second clips, the platform's duration ceiling has gradually increased to 10 minutes. On the other hand, the maximum length of Instagram Reels is currently 90 seconds, up from 60 seconds as of April 2022.

Why not to use Snapchat for business? ›

Cons of Snapchat for Business

There is no way to tell if your audience is really watching your Snap Ads videos. Even a view from users does not mean they watched your video. They could have just skipped right through it. To know if your audience is really watching and engaging is if they send a direct message.

Is Snapchat good to promote your business? ›

Since Snap Ads have a swipe-up rate 5x higher than the average click-through rate on other social media platforms, it's a great way to promote your brand. If you want to create a Snap Ad, Snapchat will help, but you'll need to start the process at least 14 days before your target launch date.

Why should businesses use Snapchat? ›

Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it's a proven method. Whether it's through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience - especially since the app has over 265 million daily active users.

What is the disadvantage of TikTok marketing? ›

Perhaps the biggest con of TikTok marketing is the fact that the platform's broad targeting features make it difficult to reach a specific audience. Because the platform casts such a wide net, it may not be ideal for certain marketing campaigns requiring pinpoint precision in reaching their target market.

What is the drawback of TikTok for business? ›

The Cons of Tiktok for Business

Over 60 percent of the Tiktok user base lies between the ages of 10 and 29. This means the demographic you will be marketing your brand too is severely limited. In the short term, this makes Tiktok an unviable platform for products that are targeted to a more senior customer base.

Why is TikTok bad for advertising? ›

Creative Not Compelling

If it doesn't catch attention in the first 3 seconds, and if viewers don't interact with it and scroll down right away, the algorithm will automatically reduce the visibility of your ad. So, it's crucial to have an interesting video and make it look as organic as possible.

Why is TikTok the best social media for marketing? ›

Higher Chance of Going Viral

TikTok democratizes content in a new and unique way. Unlike most social media platforms, which decide what content to serve you largely based on the poster's popularity, TikTok has confirmed that follower counts do not directly influence what content shows up in your feed.

Why Instagram is the best social media for marketing? ›

Instagram helps businesses effectively engage with customers. Engaging your audience on social media is a business's primary social media marketing goal, and Instagram is an excellent engagement platform. With Instagram, you can engage customers daily by having them share feedback and opinions.

Which social media marketing has the highest ROI? ›

According to HubSpot's 2023 Social Media Trends Report, Instagram is the social media channel that provides marketers with the highest ROI. Facebook, another Meta-owned platform, trails closely behind. Marketers also cite Instagram as the most effective channel for engagement.

Which social media has the highest ROI? ›

According to a survey released in October 2022 and conducted among B2B and B2C marketers worldwide 22 percent of respondents said that Facebook was the social media platform with the highest return on investment (ROI) that year.

What is the best ROI for social media marketing? ›

What is a good ROI for social media advertising? As a general rule, businesses should aim for a return on investment (ROI) of at least 3:1 for social media advertising. This means that for every dollar spent on advertising, the business should earn at least three dollars in revenue.

Will Instagram stop promoting reels? ›

Instagram won't be banning or hiding such videos but they won't be getting a push to appear on the Reels feed either.

Does the Instagram algorithm favor reels? ›

Much like feed posts, Instagram prioritizes Reels based on what it believes a viewer will be most likely to interact with, and uses a set of signals to help rank content.

Are reels the future of Instagram? ›

Reels is a new turning point in the social media horizon. In June 2021, Adam Mosseri, the Head of Instagram, announced that it would turn its attention away from photo sharing and lean into entertainment and video sharing, after the success of its competitors. This is big news!

Why do reels get more views than TikTok? ›

Play rates are higher for Reels

There could be a few factors that contribute to this. As Reels is still very new, it's likely not all creators will have started using it yet, so there's less competition to appear and reach new audiences on Instagram's Explore page compared with TikTok's For You page.

What is the advantages of TikTok as a marketing tool? ›

Reach Your Target Market Faster

Around 29% of TikTok downloaders use the app regularly, which makes TikTok the second-most engaged user base in the world (Sensor Tower, 2022). These data show that you can easily reach a larger target market within a shorter period, that too across the globe.

What types of reels get the most views? ›

Use Popular Audio Tracks in Your Reels

Because of Instagram's advanced algorithm, you'll see relevant reels based on your activity. And the best part? These reels will all have high numbers of views already because Instagram's featuring them.

What are the cons of using Instagram for marketing? ›

Cons of Instagram Advertising
  • Instagram Links Are Less Effective Than Facebook Links. Instagram is not a click-friendly platform as it does not allow users to place a clickable link in their post. ...
  • Instagram Has a Limited Audience. ...
  • Instagram Ad Features Are Less Advanced.
Aug 29, 2018

How many Instagram reels a week is too much for a small business? ›

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

Why your business needs Instagram reels? ›

The primary benefit of Reels is brand awareness. It will enable your content to be seen on the Explore page and an endless feed of Reels. When your content can be seen on the Explore and Reels page, you reach people you would otherwise not have your brand in front of.

How do businesses use TikTok to promote their business? ›

You can promote your small business on TikTok by posting great quality content regularly, engaging with your audience, using popular hashtags and TikTok sounds, and working with influential creators.

Is TikTok good for B2B advertising? ›

With its focus on short-form videos and its unique take on social media, TikTok offers a way for B2B brands to breathe new life into their social media strategy. It serves as the perfect place to engage and connect with your audience with fun, creative, and relatable content.

Should I post the same content on TikTok and Instagram reels? ›

Should I post the same content on TikTok and Instagram reels? You can post similar content on both TikTok and Instagram Reels. However, it's best to not post the exact same content on both platforms. You can repurpose content to make it more suitable for the platform you plan to post to.

What are the demographics of Instagram reels? ›

The majority of Instagram's audience (31.5%) is from the 25 to 34 years age group. Users ages 18 to 24 years are behind marginally (30.1%). According to Meta's report, 53.9% of Instagram reels Advertisement Audience are males. Females are at 46.1%.

Can reels beat TikTok? ›

Brand content performed better on Reels, while TikTok validates the success of influencer pages. Editor's note: This article is a re-run as part of our countdown of top stories from the past year.

What are 3 disadvantages of Snapchat? ›

Negative effects of Snapchat for Teens
  • Predators - easy connections to strangers & Snapmap dangers.
  • Screen time addiction - gamification of staying on the app with Snapstreaks.
  • Bullying - easily spreads at school with no way to prove who is involved with “disappearing” messages.
  • Access to drugs - rampant on the app.
Mar 4, 2022

What is the pros and cons of Snapchat on business? ›

The Pros and Cons of Snapchat for Business.
  • From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. ...
  • Younger Demographic. ...
  • One on One Interaction. ...
  • Great Way to Show Company Culture. ...
  • Great for Influencer Marketing. ...
  • Poor Analytics. ...
  • Short Image Lifespans. ...
  • Content Heavy.
Nov 5, 2022

What are three risks of using Snapchat? ›

What are the risks of Snapchat?
  • Inappropriate or harmful content. Children and young people could be at risk of viewing harmful or upsetting video content and images.
  • Location sharing. Snapchat Map shares your location with other users on the app.
  • Unwanted contact. ...
  • Pressure to share. ...
  • Pressure to chat.
Sep 27, 2022

How would a business use Snapchat as part of their marketing strategy? ›

With Snapchat Ads, you can target Snapchatters based on their online and real world interests and behaviors, target Snapchatters by location, whether that's multi-country, metros or a point radius around a specific address, and reach Snapchatters by certain demographics such as age, gender, language, device type and ...

What digital marketing strategies does Snapchat use? ›

Snapchat Ads Manager
  • Snap Ads. Snap Ads are fullscreen, mobile ads that appear in between or after content on Snapchat, such as Stories. ...
  • Lenses. Brands can also sponsor Lenses to create an experience for Snapchatters. ...
  • Story Ads. ...
  • Product Ads. ...
  • Filters.

What business strategy does Snapchat use? ›

Snapchat is a camera company which business model moves across three industries: social media, content marketing, and AR. Snapchat generates most of its revenue from several ad formats (AR Ads, Snap Ads, Sponsored Geolifters, and Sponsored Lenses).

How did Snapchat change the marketing industry? ›

Marketing was traditionally a one-way presentation of calculated, branded information. Snapchat has renovated digital marketing to a more genuine, organic, and interactive conversation between brand and user. According to Snapchat reports, there are nearly 173 million active users on Snapchat daily.

Why is Snapchat the best social media platform? ›

Snapchat is for real friends

Snapchat has emerged as an alternative to traditional social media and facilitates authentic communication between real friends. Unlike other platforms, users know that the only people who are going to view their content are those that they have added as a friend.

Who is Snapchat target audience? ›

123.6 million users aged 13 to 17 (20.0% of Snapchat's total ad audience) 240.1 million users aged 18 to 24 (38.9% of Snapchat's total ad audience) 140.3 million users aged 25 to 34 (22.8% of Snapchat's total ad audience) 84.6 million users aged 35 to 49 (13.8% of Snapchat's total ad audience)

Is it easier to get popular on Instagram or TikTok? ›

Social Media Algorithm: If your main content goals are to reach more people, show off your brand personality, and go viral, TikTok is for you. On the other hand, if you want to generate leads, increase conversions and redirect prospects to your website, Instagram is a better option.

Is TikTok a good marketing strategy? ›

According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. TikTok is also really good at keeping people on the app, as users typically interact with it 45 minutes a day.

What pays more Instagram or TikTok? ›

And it shows that despite the buzz around TikTok, Instagram remains more lucrative, at least for the average deal. Over the last six months of 2022, 400 U.S. creators with a variety of follower counts (split evenly between TikTok and Instagram creators) answered a 30-question survey about how they're paid.

Why is TikTok better than Instagram Reels? ›

In terms of audio options, TikTok definitely wins over Instagram. Many business accounts experience problems with using the music feature when creating Instagram Reels. Moreover, Instagram's audio library isn't as extensive as TikTok's.

Why is TikTok more successful than Instagram? ›

Its algorithm is optimized for the users who made the platform popular: influencers. But by focusing on its power users, the platform loses out on engagement by regular people. TikTok's secret sauce is its ability to keep users on the platform, and without sacrificing its core, Instagram won't be able to compete.

Is it harder to go viral on TikTok or Instagram? ›

It's a fact that users are spending more time on TikTok than Instagram. So, you can interpret that you have more chance on TikTok since it will be easier to reach the audience. Also, as I said earlier, Instagram is an older platform than TikTok.

What are the disadvantages of marketing on TikTok? ›

The Cons of Tiktok for Business

Over 60 percent of the Tiktok user base lies between the ages of 10 and 29. This means the demographic you will be marketing your brand too is severely limited. In the short term, this makes Tiktok an unviable platform for products that are targeted to a more senior customer base.

How powerful is TikTok for marketing? ›

With a huge array of people - of almost all demographics - now spending time on TikTok, your audience is probably on there and potentially buying from your competitors. According to TikTok shopping behavior research, 74% of users say that TikTok has inspired them to find out more about a product or brand online.

How companies currently use TikTok for marketing? ›

Nearly 90% of all TikTok users are younger than 50. TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges. TikTok is great for increasing your audience reach, consumer engagement and creativity.

Does TikTok pay for reels? ›

It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund, a program where they committed $300 million to pay creators who use the platform and apply for the program.

How much does Instagram pay for 1,000 views? ›

How much do you get paid for 1,000 views on Instagram. According to research from Influencer Marketing Hub and Neil Schaffer, a social media marketing expert, you could expect to earn: $10 – $100 for 1000 to 10,000 followers. Genrally, the CPM is between $5 and $10 per 1,000 views, but it can range from as low as $0.


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